Fright Castle

Some concepts are featured on billboards, others on TV… This concept came to life on Google Street View. For Halloween White Castle, “hacked,” Google Street View to turn a regular White Castle into a haunted Fright Castle.

It all started with one simple realization - Almost anyone can upload almost anything to Google Street View.

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So, we replaced our regular Scottsdale White Castle...

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...With a haunted Fright Castle in desperate need of a seance. From there users could tour the outside and inside of the Castle.

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There were fun easter eggs and craveable deals for all to enjoy.

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We spread the spooky word on social media and invited users to experience the fright for themselves.

We utilized Facebook's 360 degree image feature to give users a preview of this activation.

Press

https://foodsided.com/2021/10/28/is-there-really-a-haunted-white-castle-restaurant/

https://www.foxbusiness.com/lifestyle/white-castle-arizona-becomes-fright-castle-google-maps

https://exbulletin.com/tech/1245395/

https://www.wdrb.com/arizona-white-castle-becomes-fright-castle-on-google-maps-for-halloween/video_e7a99bf2-c0e6-5efb-88d0-09f6b3f2d676.html

https://www.wfmz.com/news/pr_newswire/pr_newswire_food_beverages/white-castle-reveals-haunted-restaurant-with-fright-castle-takeover/article_4ea7bb62-c93c-59ad-990e-c2156439a945.html

https://www.fox10phoenix.com/news/white-castle-in-arizona-becomes-fright-castle-on-google-maps

Copywriter: William Milowsky

Art Director: Hyeona Kim

Art Director: Nina Scherenberg

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